Effective date: October 29, 2026
1. Scope
This Privacy Policy explains how MIDRIV collects, uses, shares, and protects personal information when you visit midriv.com, submit a form, communicate with us, or purchase products through our online store. It applies to website visitors, consumers, and business contacts.
2. Information We Collect
- Contact and account information, such as name, email address, phone number, company, job title, and shipping or billing details.
- Order and transaction information, including products purchased, order history, returns, and customer-service communications. Payment card details are generally processed by our payment providers rather than stored directly by MIDRIV.
- Website and device information, such as IP address, browser/device type, pages viewed, referral source, approximate location derived from IP, and interactions with our site.
- Marketing and attribution information, including UTM parameters, campaign source, trade-show or referral source, and interactions with emails or advertising.
- Information you voluntarily provide in demo, contact, wholesale, distributor, or other inquiry forms.
3. How We Use Information
- Provide, process, ship, support, return, or refund products and orders.
- Respond to inquiries, schedule demonstrations, evaluate commercial opportunities, and manage customer or partner relationships.
- Operate, secure, troubleshoot, and improve the website and our services.
- Measure website traffic, campaign performance, and attribution.
- Send marketing communications where permitted by law; you may unsubscribe from promotional email at any time.
- Comply with legal obligations, prevent fraud or abuse, and protect our rights and users.
4. Cookies and Analytics
We may use cookies and similar technologies for essential site functions, analytics, attribution, and advertising. These may include services such as Google Analytics, LinkedIn, our online store platform, or other tools that we activate from time to time. Where required, we will provide appropriate cookie choices or consent controls.
Third-party services may collect information under their own privacy policies. Blocking certain cookies may affect site functionality.
5. How We Share Information
We do not sell personal information for money. We may share information with service providers that help us operate the business, including ecommerce, payment, hosting, analytics, advertising, CRM, email, shipping, warehousing, fraud-prevention, and customer-support providers. We may also share information when required by law, in connection with a business transaction, or to protect rights and safety.
If applicable privacy law treats certain advertising or cross-context data sharing as a "sale," "sharing," or targeted advertising, eligible users may exercise the rights provided by that law.
6. Data Retention and Security
We retain information for as long as reasonably necessary for the purposes described above, including order support, warranty, accounting, tax, legal, fraud-prevention, and business-record requirements. We use reasonable administrative, technical, and organizational safeguards, but no internet transmission or storage system can be guaranteed completely secure.
7. Your Privacy Choices and Rights
Depending on where you live, you may have rights to request access, correction, deletion, or a copy of certain personal information, and to opt out of certain targeted advertising, sale/sharing, or profiling activities. You may also withdraw consent where processing is based on consent.
To make a privacy request, email info@midriv.com with the subject "Privacy Request." We may need to verify your identity before completing a request. Authorized agents may be required to provide proof of authority.
8. Children's Privacy
Our website and products are not directed to children under 13, and we do not knowingly collect personal information from children under 13.
9. Third-Party Links
Our site may link to third-party websites or services. MIDRIV is not responsible for their privacy practices, content, or security.
10. Changes to This Policy
We may update this Privacy Policy as our services, technologies, or legal obligations change. The updated version will be posted on this page with a revised effective date.
Contact MIDRIV
MIDRIV, powered by Minis Inc
7951 Angleton Ct, Ste A-3, Lorton, VA 22079
Phone: 571-210-5902
Email: info@midriv.com
Commercial inquiries: sales@midriv.com
MIDRIV is a brand/platform operated by Minis Inc.